Chandra Ramanujan
I think design decisions should be proven, not debated. So I prototype in code, run experiments, and let the data settle the argument. Lately that means using AI to get working prototypes in front of engineers and users before the debate even starts.
Work
Content moderation under political pressure
Sales wanted a kill switch for the content library. We built a granular moderation tool instead
Do we ever need modes?
Rebuilding the IA of Wayground's most-trafficked surface — twice. Shipped, watched it regress, and shipped again
Masthead ads: fighting for a seat at the table
Writing our way into GoFood's redesign and building the platform's most successful premium ad format
Banner CTR experiment: 60% uplift
A multivariate experiment and automation workflow that lifted self-serve banner CTR by 60% for GoFood merchants
Usage analytics dashboard
Scaling customer success from manual email reports to self-serve admin dashboards
Building Gojek's ads design system
A unified component library and visual principles for all third-party advertising across Gojek's ecosystem
View all work
Connect
Say hello at attnchand@gmail.com, or find me around the web.