Design decisions should be proven, not debated.
I prototype in code, run experiments, and let data settle arguments.
I'm a product designer who's been building since 2017 — across consumer apps, enterprise platforms, and everything in between. I've worked at startups and large organizations, designing experiences that have driven millions of dollars in revenue across B2B and consumer products. In my spare time, I play guitar and piano, and write short stories.
Work
Sitetracker
Lead Designer on our asset lifecycle management platform, designing for telecom, energy, and utilities teams managing distributed infrastructure like cell towers, solar farms, and EV charging stations.
Wayground
Worked on AI and enterprise products for schools and districts. Built tools that empower teachers to deliver the best experience for their students in the classroom.
Gojek
Collaborated with business, product, and engineering teams to experiment and roll out new ad experiences on the Gojek consumer app. These drove $5M USD in additional revenue while keeping UX at the forefront.
Pause (by Obvious)
Helped design the alpha web app for this leave management system for small businesses. Also contributed to UX research and customer operations.
Srishti Institute (M.Des)
Interned multiple times at Obvious while completing my master's in design. Worked on projects for clients in the non-profit and banking sectors as part of the program.
Kantar
Worked in R&D to ship robust research and insight tools for customers worldwide. Got my first taste of building products — and it drove me to join design school.
Rare candid snap at a design meetup. Usually I'm the one behind the camera.
Running a Design QA session at Wayground. These sessions helped catch edge cases before engineering started building.
Making a speaker's life difficult at a conference. Someone's gotta ask the tough questions.
How I Work
Experiment-first mindset
I form hypotheses, test them systematically, and make decisions based on evidence rather than assumptions.
Make allies & build together
Design doesn't happen only in Figma. I work with partners via workshops, napkin sketches, and corridor chats to get alignment.
Pragmatic design decisions
I spend time deeply understanding systems, tech, and business so we can build something realistic that works for everyone.
Let's Connect
I'm always happy to chat about product design, experiments, or potential collaborations. Drop me a line at attnchand@gmail.com